"Books, Records, Films -- these things matter. Call me shallow but it's the damn truth." - High Fidelity

February 17, 2012

Sports Illustrated Swimsuit Issue vs. QR Codes - the confusion of having two applications

Really the issue is two-fold:

1. Sports Illustrated could have used qr codes like last year and created less confusion by "reusing familiar symbols" (that could be used by any QR code reader application).

2. By creating two applications, and not just making a scan button in the Swimsuit icon-ed application, they create confusion.

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